Undoubtedly, many businesses have placed content marketing as a top priority for the success of their business. Despite the role content marketing has to play in lead generation, most businesses still find it difficult to drive traffic to their site. The goal of every business is to generate traffic that converts to leads, notwithstanding, this can only happen when businesses utilize powerful SEO content marketing strategy.
No doubt SEO practices have rapidly evolved in the past decade, but keyword research still stands as the bedrock of any effective SEO strategy. Keyword research aims at searching for keywords that are suitable for a campaign. This makes it vital for content marketing. It also focuses on understanding the target audience and what their search is about.
Many content marketers often fail to answer the prospect’s questions on their journey towards conversion. They believe creating traffic-generating content should be focused on only industry-related words. However, these two approaches don’t work individually. Check out my other blogs, such as “The 5 Best SEO Books of 2020“.
Thankfully, content marketers can improve their marketing strategy by following these best keyword practices below to ensure success in their campaign. Without further ado, let’s get started!
Keyword Research — The Key to Understanding Your Audience
What suits your target audience? Having a comprehensive knowledge of your audience is an important part of creating successful keyword research. Oftentimes, content marketers ignore this part during the research. They end up creating content that is far from what their audience wants.
For an effective result, it is important that marketers first understand their target audience before choosing any keyword for your SEO campaign.
Further, you must understand the topics your audience search for. This will help you to create explicit keywords unique to your audience.
Get strategic with search volume
Keyword search volume shows content marketers how competitive a particular keyword is and the traffic it generates. It also has a way of showing the number of searches gained within a specific duration. In case you do not know it yet, search engines and search volume work hand in hand. Since search engines are vital for generating traffic to your website, this makes search volume essential too.
You can get strategic with search volume by focusing on keywords that do not rank currently. With this approach, you grasp opportunities missed by your competitors.
Another way to apply strategy to search volume is by constructing contents according to seasonal trends, specific regions, states, towns, etc.
Target long-tail keyword
Ranking as number one for a keyword would be a great idea, right? However, to rank as number one, you’ll have to optimize your content and make it more specific for your audience. Luckily, research shows that long-tail keywords have small competition in search result pages and provide specific keywords at the same time.
As a result of the minimal search rate for long-tail keywords, they tend to have a better chance at converting compared to competitive keywords. So, if you haven’t started using long-tail keywords for your SEO campaigns, start now!
Create keywords driven contents
Content marketers often create keywords after writing content for their website which isn’t right. The best approach to creating traffic-generating content is first creating a detailed list of keywords for your site, then you can start generating ideas from this list for your content. This makes your content focused on your target audience from the onset. Hence avoiding the need to struggle for keywords later on.
Use Keywords research tools
Finally, keyword research tools have been shown to be very effective in performing successful keyword research. These tools help you to monitor the relevance of your keyword to your audience. They show you just how much value specific keywords add to your website. They include:
- Google trends
- Google Adwords
With respect to keyword research, there is a right way to go about it. Rather than guessing which practice is best for your website, it is best to target the right keywords for your content from the onset.
Now you have the cheatsheet. Do not hesitate to follow these best keyword research practices to help you create contents that will drive massive traffic to your website. Good luck!