In this article, we love to structure data since it is a good way to get some features from SERP, which leads to higher levels of CTRs. Having said that, you should know that there are many markups that Google can read comfortably. They do not influence your snippets, so, unfortunately, they may be frequently overlooked. However, the most vital markup for the optimization of images is the ImageObject schema. It can comfortably signal the position of the image and all the information of the image.
The thumbnail attribute is explained as follows: Google has a guideline for product images and article images, which is “provide more than one high-resolution image with aspect ratios: 16×9, 4×3, and 1×1. They give you the best results”. This simply means that you need at least three extra images with these aspect ratios for any image you intend to upload. The catch is that the user never sees these extra pictures because the web crawler does not want them to. This is where thumbnail attributes come in. With it, you can add these extra images for every image on the page. The thumbnails will get indexed and crawled, and they will appear whenever you carry out a query. So, this means the web page has a markup, which links to the images that are invisible to the user because of the meta tags. The meta tags just help the search engine know that the image has the thumbnails. The search engine uses these to enhance searches.
Uniqueness is very important in the optimization of images. You should always avoid stealing visual content from another website because you might have to deal with some serious damages. Some webmasters revert to stock images for image uniqueness and optimization because it is faster and easier. Always try to create unique images and avoid stock images, even if you purchased them. This is because Google does not recognize that you bought the stock images. Google has all the information on the images. It means that the benefits of posting the image are making sure the image is of the highest quality. However, providers of stock images do not give an image of the same quality as that on their websites. It then means that the image will do little to help optimization, and it is possible to demand a refund when that happens.
The issue of which image extension is the best has lingered for so long, but webP format may be the best today. There may be extensions that may be easily compressed but not supported by so many browsers. Business costs can also play a part because webP is supported by almost eighty percent of internet browsers.
How do CDN and Lazy Load effect optimization?
If you want to speed more than you want the optimization boost that comes from the image, use Lazy Load. But if you are dealing with a very wide global audience, use CDN. Also, you can use GoogleVision to see how Google sees its images using Google Cloud Vision API.
If you did follow all these principles, then you are good to go because you now know everything about using images to optimize web pages. If you learned anything from this blog, please like and share the post, subscribe to our channel, and drop your views and comments below.