How to Create a Small Business Website — Step by Step Guide (2019)

Step by Step Guide on How To Create a Small Business Website


Local vs international domains

Content management systems

Creating your website

The structure of a website

  • Home page — the page where your visitors will initially land on. This page needs to be visually enticing and well-structured. It needs to convince your potential clients that they’re exactly where they want to be in the manner of seconds. Furthermore, the content on your home page needs to be optimised exceptionally well for SEO purposes.
  • An About Us page — where visitors can learn about your team, the company and its mission.
  • Dedicated Service(s) page(s) — pages, detailing the various products or services, provided by your company
  • A disclaimer & Terms and conditions — to avoid any misunderstanding as well as possible legal issues
  • Disclaimers, Cookie and Privacy Policies — Each and every website needs to have a disclaimer as well as privacy policy, in order to avoid any legal issues. Especially important if you do any sort of data processing of European citizens due to the GDRP, this is not something to be taken lightly. If you offer any sort of subscription services by email (like a weekly newsletter, for example), you need to detail exactly what you do with the data that you collect.
  • A Testimonials page — A place for you to publish client testimonials, demonstrating that your business is worth working with

Build your mailing list

On-Page and Off-Page Optimisation

  • Keywords — the main keywords need to be repeated quite a few times within the text, so that Google can know what your website is about. This is also why having good content on your homepage is absolutely crucial — without proper keyword optimisation, ranking well on Google is nearly impossible.
  • Descriptions
  • Titles

Mobile Friendliness

  • Website Security (SSL certification) — Secure Socket Layers (or SSL for short), is a security certification which serves a twofold purpose — it ensures clients that the website does indeed belong to a reputable company and encrypts their data, protecting it from unsavoury individuals. SSL (Secure Socket Layer) certification is absolutely crucial, both for SEO and for demonstrating credibility. If your website is secured, potential customers will see that you are a serious professional that means business.
  • Excellent content — the content on your website needs to be keyword-rich, well-written and easy-to-read.
  • Page Loading Speed — you don’t want to keep your clients waiting now, do you?
  • Image optimisation — image optimisation is a multi-tiered process. You want your images to load quickly and show up on the screen as soon as possible, but there’s a lot more going behind the scenes. Your images also need to have a title (which shows up when users mouse over them) as well as an alt tag (which displays an alternative text should your image fail to load). Furthermore, your images also need to be included in a special XML sitemap.
  • Low Bounce Rate –While this factor might be visible solely to Google it is a direct result of your website’s overall performance. If visitors don’t like the page, they end up on and decide to click away without bothering to look at any other part of your website, either due to frustration with slow loading times, inadequate content, or lack of security, your bounce rate will go up. And that’s a really, really bad thing. It tells Google that your website simply isn’t up to par and will most likely lose you a high ranking in the search results!

Off-page optimisation

  • Blog posts — From a digital marketing perspective, blogs are amazing, as they allow you to hit two birds with one stone. On one hand, a good blog will help you convince any potential customer that you know exactly what you’re talking about and that they’d be crazy to miss the chance of working with you. On the other hand, the articles in your blog post will provide your website with a lot of potential for ranking in Google Search results on the various topics related to your business niche.
  • Article Directory Submissions — Every single month, you want to have an article submitted for your website in the various article directories around the internet. They serve a similar purpose to that of blog posts. But while blog posts convey your credibility to users that are already on your website, article directory submissions provide you with backlinks and build credibility in the eyes of people who are yet to find you.
  • Social Pages and Social Media Marketing — you also need to make sure that your business is active on the various social media networks. You want a Facebook, Twitter, LinkedIn, Instagram, Twitter and YouTube business page at the very minimum.
  • Social Media Influencers — whenever possible, you should seek out bloggers and social media influencers in your niche. If you find any that are willing to publish content about your website, along with a link the related page, your website will greatly benefit.

Content Marketing

Social Media Marketing



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Antoaneta Tsocheva

Antoaneta Tsocheva

Entrepreneur and eco-friendly enthusiast. I’m on a green mission to clean up the way we live. Share the passion — follow my journey now!